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Transforming Los Angeles into a Massive Art Installation

Our Mission

The Billboard Creative (TBC) is a non-profit organization that aims to connect emerging and undiscovered artists with mass audiences. In highlighting an international selection of artists and artworks on a mass scale on the streets of 

Los Angeles, TBC hopes to broaden the reach of public art, especially for those whom traditional art exhibitions have proven inaccessible. Above all, the core principle is to create a democratic approach to contemporary art. 

The Team

Adam Santelli
Founding Director

Adam Santelli is the founding director of The Billboard Creative, a member of the TBC board of directors, and runs day-to-day operations of the organization. Adam started The Billboard Creative in 2015 with Kim Kerscher. He also works as a director/cameraman in commercials and music videos his projects have included artists like Marylin Manson, Perfect Circle, Snoop, Ludacris, Seether and commercial clients including Kia, Head and Shoulders, Olay, Daily Facials, and Pantene. Adam is an art enthusiast who dabbles in fine-art photography and his experience with the latter gave rise to the idea for TBC. He earned a B.F.A. in Film from The Ohio State University.

Kim Kerscher

Kim Kerscher is a communications professional with three decades of experience in marketing communications, corporate communications, and public relations spanning corporations, non-profits, and marketing agencies. Her posts have included serving as vice president of communications for The Walt Disney Internet Group, vice president of the consumer marketing team at GCI Group LA (a division of Grey Advertising), and associate vice president of development, marketing and communications for City of Hope. Kim earned her B.A. in Sociology from The University of Chicago.

Mona Kuhn
Creative Director

Mona Kuhn is an artist best known for her large-scale photographs of the human form. Currently an independent scholar at The Getty Research Institute in Los Angeles, Mona’s work is in private and public collections worldwide, including The J. Paul Getty Museum, Los Angeles County Museum of Art, The Hammer Museum, and the Kiyosato Museum in Japan.  It has been exhibited at The Louvre Museum and Le Bal in Paris; The Whitechapel Gallery and Royal Academy of Arts in London; Musée de l’Elysée in Switzerland; Leopold Museum in Vienna, and Australian Centre for Photography, Sydney. She  earned her BA from The Ohio State University, before furthering her studies at the San Francisco Art Institute.  After she curated two shows for TBC including conceiving and building the guest artist program, we convinced Mona to join TBC as creative director. Her passion for helping emerging artists achieve their goals has been an inspiration to the rest of us at TBC.

Korey Kerscher

Korey Kerscher is a recovering attorney who spent 9 years as a prosecutor in the Manhattan District Attorney’s Office, handling all matter of street crimes and serving on the Sex Crimes Unit, before moving into private defense work in NY and NJ state and federal courts. Her non-profit experience includeing work at the Community FoodBank in New Jersey. Currently, she is a regional business director at Anixter, Inc., a Fortune 500 company in the security industry.

The Billboard Creative offers an alternative to the vast sea of commercial messages greeting commuters each day: art replacing advertising, for an entire month, at some of the busiest intersections throughout Los Angeles. Our shows turn LA into an open-air gallery, showcasing art on billboards at major junctions across the city, including Sunset & Vine, Beverly & Laurel, and Hollywood & Western. 

Our goal is to facilitate a cultural exchange by connecting emerging and underrepresented artists with a mass audience and adding a dose of contemporary art into the daily lives of Angelenos. Our shows inject artistic speech into the urban environment and give all art enthusiasts access to works that might otherwise go unseen.

Shows are led by a guest curator and employ a blind submission model. Works from well—known guest artists, such as Ed Ruscha, Lawrence Weiner, and Paul McCarthy are hung in the shows along with those of the artists chosen through curation to help shine a brighter light on the less-established artists. 

As a nonprofit, The Billboard Creative has continued to grow by partnering with cultural institutions and distinguished artists. There are plans for an upcoming special exhibitions and for expansion into other cities. With submissions and donations increasing each year, the all-volunteer staff works tirelessly to provide opportunities for artists to share their work with the broadest audience possible. We invite you to join us for this exciting experiment in artistic exploration.

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